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Higher Certificate II |
 This programme helps you develop critical and creative thinking skills to operate effectively in a dynamic business environment. You acquire skills in researching, strategizing and addressing issues. You learn Media Planning and study integrated marketing techniques by analyzing case studies.
During this programme you will work on an Integrated Media Campaign in which you will conceptualize, plan and create a media strategy to spread awareness of a product/service/idea using different media forms. This campaign will be conducted for a company/organization and be supported with a well researched dissertation. It will be presented by you before a panel of professionals who will evaluate it. This programme gives you an opportunity to take up a traineeship in the Media industry.
Course Curriculum
- Media Planning
- Integrated Media Campaign
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