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Higher Certificate I |
 The programme is aimed at those of you who wish to acquire knowledge and skills in web media, adshot production, animation, marketing communication, public relations and event planning. The programme provides you with a theoretical foundation in these important forms of mass communication and imparts requisite skills in these areas.
During your programme, you will study how information is disseminated on the Web media through webzines, web journals and blogs. You will gain experience in using new media tools and techniques to create an e-journal along with your colleagues.
We also teach you stop frame animation and you will learn to ideate script and create storyboards.
You are also introduced to the world of advertising and specifically to the art of producing television commercials. You will analyze and study audio-visual advertising techniques and produce a TV commercial. We also teach you the fundamentals of marketing and you will devise a communication strategy which envisages the use of a variety of media to market a product/service/ social message.
Course Curriculum
- Introduction to Web Media
 Stop Frame Animation - Adshot Production
- Media & Marketing Strategy
- Public Relations
- Event Management
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