Part Time Courses - Marketing |
Programmes after Graduation |
 Retail Proficient / Retail Specialist
| Course Coverage: |
Duration: |
Eligibility: |
- Retailing
- Communicating with Customers
- Visual Merchandising
- Customer Behavior
- Retail Selling Skills
|
360 hours delivered over 18-24 months |
Graduation
|
Delivery Mechanism
The programmes are delivered through Classroom Delivery or e-learning/Virtual Classroom delivery mode. The Virtual Classroom platform is complete with features like online tests, live classes, library resources and offers vast networking opportunities.
The classroom sessions are held every Saturday, from 4pm to 7 pm.
Programme Overview
Level 1: On successful completion of 240 hours of the programme, the student will be awarded the title of Retail Practitioner.
Level 2: On successful completion of 240 hours of the programme, the student will be awarded the title of Retail Specialist."
Traineeships
During the specialist course, the college will assist you in getting full time traineeships. However, the traineeships will be awarded on your clearing our Traineeship Assessment Test- the test will be an assessment of your communication skills and personality.
Job Opportunities
There exist huge opportunities for the Retail specialists to process all merchandise shipments, to achieve store sales and profitability, administration of stores as well as communication with the clients to satisfy them.
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Advertising & PR Proficient / Advertising & PR Specialist
| Course Coverage: |
Duration: |
Eligibility: |
- Media Planning
- Media Buying
- Advertising Campaigns
- Public Relations
- Press Release Writing and Press Relation
|
360 hours delivered over 18-24 months |
Graduation
|
Delivery Mechanism
The programmes are delivered through Classroom Delivery or e-learning/Virtual Classroom delivery mode. The Virtual Classroom platform is complete with features like online tests, live classes, library resources and offers vast networking opportunities.
The classroom sessions are held every Saturday, from 4pm to 7 pm.
Programme Overview
Level 1: On successful completion of 240 hours of the programme, the student will be awarded the title of Advertising Practitioner.
Level 2: On successful completion of 240 hours of the programme, the student will be awarded the title of Advertising Specialist."
Traineeships
During the specialist course, the college will assist you in getting full time traineeships. However, the traineeships will be awarded on your clearing our Traineeship Assessment Test- the test will be an assessment of your communication skills and personality.
|
Service Marketing Proficient / Service Marketing Specialist
| Course Coverage: |
Duration: |
Eligibility: |
- Marketing in Service Industry
- Communication with Customers
- Selling Skills in Service Industry
- Managing Customer Relationships
- Personal Effectiveness
|
360 hours delivered over 18-24 months |
Graduation
|
Delivery Mechanism
The programmes are delivered through Classroom Delivery or e-learning/Virtual Classroom delivery mode. The Virtual Classroom platform is complete with features like online tests, live classes, library resources and offers vast networking opportunities.
The classroom sessions are held every Saturday, from 4pm to 7 pm.
Programme Overview
Level 1: On successful completion of 240 hours of the programme, the student will be awarded the title of Marketing Practitioner.
Level 2: On successful completion of 240 hours of the programme, the student will be awarded the title of Marketing Specialist."
Traineeships
During the specialist course, the college will assist you in getting full time traineeships. However, the traineeships will be awarded on your clearing our Traineeship Assessment Test- the test will be an assessment of your communication skills and personality.
|
Sales
| Proficient |
Specialist |
| Duration: 240 hours |
Duration: 360 hours |
- Selling skills
- CRM
- Sales Process
- Distribution Management
- Sales Forecasting
- Data sourcing & data entry
- Objection Handling
- Studying competition
- Sectoral knowledge
|
- Lead Management
- Transaction knowledge
- Explaining Value to Customers
- Risk Management & Analytics
- Channel Management
- Promotions Management
- Industry specific roadmaps
- Consumer Psychology
- Team Management
- Motivational Training
- Networking & leadership
- Supervisor Management
- Target Setting mechanisms
- Sales Promotion
- Planning techniques
|
Delivery Mechanism
The programmes are delivered through Classroom Delivery or e-learning/Virtual Classroom delivery mode. The Virtual Classroom platform is complete with features like online tests, live classes, library resources and offers vast networking opportunities.
The classroom sessions are held every Saturday, from 4pm to 7 pm.
Programme Overview
Level 1: On successful completion of 240 hours of the programme, the student will be awarded the title of Sales Practitioner.
Level 2: On successful completion of 240 hours of the programme, the student will be awarded the title of Sales Specialist."
Traineeships
During the specialist course, the college will assist you in getting full time traineeships. However, the traineeships will be awarded on your clearing our Traineeship Assessment Test- the test will be an assessment of your communication skills and personality.
|
Customer Service Proficient / Customer Service Specialist
| Course Coverage: |
Duration: |
Eligibility: |
- Understanding Customer Behaviour
- Customer Relationship Management
- Communicating with Customers
- Non-Verbal Communication
- Personal Effectiveness
|
360 hours delivered over 18-24 months |
Graduation
|
Delivery Mechanism
The programmes are delivered through Classroom Delivery or e-learning/Virtual Classroom delivery mode. The Virtual Classroom platform is complete with features like online tests, live classes, library resources and offers vast networking opportunities.
The classroom sessions are held every Saturday, from 4pm to 7 pm.
Programme Overview
Level 1: On successful completion of 240 hours of the programme, the student will be awarded the title of Customer Service Practitioner.
Level 2: On successful completion of 240 hours of the programme, the student will be awarded the title of Customer Service Specialist."
Traineeships
During the specialist course, the college will assist you in getting full time traineeships. However, the traineeships will be awarded on your clearing our Traineeship Assessment Test- the test will be an assessment of your communication skills and personality.
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Benefits
Of the Course:
The programme offers the following benefits to students:
- Programmes are designed through active Industry participation
- Programmes prepare executives to excel in their chosen field
- High Quality practical training is delivered through a Case Study Based Teaching Methodology.
- Participants are offered a choice of learning environment: Classroom delivery or Virtual Classroom delivery mode
- Individual attention is given to all participants
- Professional Instructors with extensive and wide experience from varied industries
- Focus on imparting Job Specific Skills, Knowledge & Attitude to enhance productivity
- Course curriculum is updated twice a year in participation with Industry & Academia
- Vast networking opportunities with fellow students and faculties
- Stimulating, collaborative environment enriched by peers' experience.
- Impressive growth on completion of the programme
- Better placements opportunities through the WLCI Career Centre
Fee
| Proficient Programme |
Specialist Programme |
| Rs 75,000 |
Rs 140,000 |
Fee Payment Schedule:
| |
Proficient Programme |
Specialist Programme |
| At the time of registration |
Rs 5,000 |
Rs 5,000 |
| Down Payment |
Rs 25,000 |
Rs 45,000 |
| Installments |
12 installments of Rs 3750/- each |
18 installments of Rs 5000/- each |
Application Form: The application form can be downloaded from our
website www.wlci.in. You would be required to send us the completed application
form along with the application fee of Rs 500/- to any of our campuses/offices.
Fee Payment: The fee can be paid through "at par cheques" or Demand
Draft in favour of WLC College India Ltd. It can also be paid online through our paymentgateway at www.wlci.in. |
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