 Fashion Marketing and Merchandising
This programme places emphasis on marketing and promotional strategies for the Apparel Industry. It focuses on the convergence of domestic and international marketing strategies. The fusion of these two streams of 'marketing' and 'merchandising' creates new opportunities for students in the global fashion industry.
The programme aims to prepare professionals with knowledge and skills required to market a product. You develop a thorough understanding of the entire process of product development, market positioning, planning, budgeting and fashion forecasting. You acquire skills in material and textile selection, gathering and analyzing data, sourcing, production management and quality control.
The programme provides you with a wide range of career options in Visual and Retail Merchandising. On completion of your programme you are fully qualified to pursue a career as a Fashion Buyer, Fashion Coordinator, Visual Merchandiser, Fashion Merchandiser, Retail Store Manager, Quality controller, Product Developer or a Boutique owner.
 For Further Information Contact
Ms. Neha Bahl at (0) 9818479333
or Toll Free : 1800 102 4456
or mail at pgcourses@wlci.in
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