 In this programme, You will be familiarized with the historical, social, cultural, economic and ideological context of advertising and brands. You will learn to define and analyze brands and develop skills for research, comparative analysis, evaluation and presentation.
You will explore and study visual elements and principles including spatial relationships, compositions in 2D visual dynamics and 3D dimensional spaces. You will also learn concepts of visual design, structure, analysis and refinement of visual aesthetics. You will be introduced to the fundamentals of color theory and different media techniques including drawing, illustration, rendering, photography, animation, audio visuals and films.
During the programme you are introduced to idea generation and lateral thinking techniques along with marketing, product planning, and brand building. You also create advertisements in response to a creative brief.
Course Curriculum
- Visual Principles and Systems
- Representational Techniques
- Idea Generation Techniques
- Photo Communication
- Product Planning And Marketing
- Corporate Identity
- Art Design & Society
- Advertising & Brand Development
- Final Project
For Further Information Contact
Ms. Neha Bahl at (0) 9818479333
or Toll Free : 1800 102 4456
or mail at enquiry@wlci.in
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