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Certificate in Television Advertising & Public Relation

Duration: 3 months Class Timings: 3 hours (5 days a week) Fee: INR 50,000 plus taxes
The field of Advertising Communication has undergone a complete transformation. The introduction of new communication technologies, marketing techniques and the reach of Media have revolutionized advertising techniques and have made a deep impact on consumer behavior.

This programme gives you a thorough understanding of advertising. You will learn specialized subjects like consumer behavior, advertising and branding. The programme helps you to develop competencies in formulating a media campaign strategy for an organization, based on market research and analysis. You will also be able to appreciate the advantages and the need for branding and the role that Media plays in establishing a brand. You will also understand how advertising works, the correlation between marketing and advertising and the role of the programme. The course will build competencies to plan advertising campaigns and create a branding strategy for an organization using various media.
Course Structure :
  •  Understanding Advertising Theories
  •  TV Advertising( Pre-Pro, Pro, Post-pro)
  •  Public Relation
  •  Press Relation
  •  Brand and Image Management
WLCI Campus:
Kolkata: Touchstone Tower En -10, EN Block, Sector V, Salt Lake City, Kolkata, West Bengal 700091, Tel : 033-40113456

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