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Certificate in Retail

Duration: 3 monthsClass Timings: 3 hours (5 days a week)Fee: INR 50,000 plus taxes (as applicable)
Fast growing urbanization, increased foot print of organized retail format stores and multi activity malls has completely changed the urban landscape and has made Retail one of the fastest growing and high potential professions. In this programme, students will be trained on Retail Planning, Retail Segmentation, Store Layout and design, Merchandising, Visual Displays, Pricing, New Trends and Technologies and E-Retailing.

The programme will consist of the following:-
  •  Basics of Retailing & Retail Management
  •  Types & Formats of Retail
  •  Retail plan and Retail Marketing Strategy
  •  Retail Locations - Catchment Area Analysis
  •  Store Layout and Design
  •  Visual Merchandising
  •  Merchandising Management
  •  Category Management
  •  Vendor / Suppliers Management
  •  Pricing- Mark up, Markdown
  •  Retail Advertising & Sales Promotion
  •  Budgeting - Forecasting
  •  E-Commerce Market
  •  Industry Project

WLCI Campus:
Kolkata: Touchstone Tower En -10, EN Block, Sector V, Salt Lake City, Kolkata, West Bengal 700091, Tel : 033-40113456

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