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Posted on February 26,2015
Building Brand through Integrated Marketing Communication
Integrated marketing communication refers to all the processes which are involved in coordinating the various promotional elements and other marketing activities that communicate with a firm’s customers and stakeholders. When the positive effects of integrated marketing communication were apparently visible to marketers, they began asking their advertisement agencies to coordinate the use of a variety of promotional tools rather than relying primarily on media advertising. Gradually, marketers started losing faith on traditional approach of advertisement and advertising agencies. Effective and strategically right communication could also be used as an effective tool to build company image so companies completely stroke off all the traditional approaches to advertisement and employed communication specialists who could handle messages in a coherent way. Simply put, integrated marketing communication program is a way to effectively combine together all forms of communication and messages that result in better connectivity with the customers. WLCI School of business helps you to master the art of building profitable relationship with customers and stakeholders by strategically controlling the messages sent to them. You will get the hang of weeding out unnecessary communication flaws and learn to engage in purposeful dialogue with customers. Of late, the role of effective communication is realized by the business houses and now integrated marketing communication is prominent and inseparable part of business management courses. WLCI College helps students to become a communication specialist through there Integrated marketing communication courses. How to refine thoughts and translate well churned out ideas into messages is what you will learn at WLCI college .WLCI college , ranked among top business management school in India, helps students generating out of the box thinking and give over -the- top results. Our teaching methodology significantly differs from other institutions as we do not saddle the students with theoretical knowledge, instead focus on employing the acquired knowledge in real life situations. WLCI School of business is considered among the best business colleges in India for its distinguished approach and methodologies to impart management skills in the students. Our practiced faculty members will help you to further your skills sets and specialize in campaign planning, media management, brand planning and product management.
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